The main subject (2)
- d&shop analysis
- d&shop distribution information system
- d&shop 5C
- d&shop SWOT analysis
- d&shop competitor analysis
3. Conclusion
- Market trends and prospect of d&shop
- Future of d&shop
Company selected reason
Daum Communication is a comprehensive online shopping mall operated by the following 'D & SHOP' customer satisfaction for th
Goods Aspect : Clothing and accessories (Department stores and On-line shopping malls)
• Consumable goods and industrial products (Major supermarkets, On-line shopping malls)
• Beverages and daily products (Supermarkets and convenient stores)
• Price Aspect: There is barely no price difference between major supermarkets and supermarkets (especially enterprise supermarkets)
Moreover Amazon created a user-friendly Amazon.com interface for the convenience of the customers. Amazon.com’s customer interface was developed to facilitate a comfortable and convenient shopping experience minus all the annoyances of on-line shopping that encouraged return customer. Many features provided by Amazon.com stressed “ease of use” which included tailoring of the Amazon.com site
▶Competition Analysis
Brand Fashion Shopping Mall 群
Bench Marking for halfclub.com
데코 (www.deco.co.kr )
20대 중 후반의 직장여성
Basic Style 의 세련된 캐리어 우먼을 위한 중고가 패션
Off-line 매장을 지원하는 형태의 Shopping Mall 운영
On-line Catalogue 의 형태로 Fashion 정보 제공
9월1일 데코 쇼핑몰 리뉴얼 오픈
Introduction
The first On-line cosmetic brand in Korea
Used low-price marketing strategy, Targeted on Young female to get in
the Market easily.
In difficult situation that home-shopping and internet-shopping malls appeared, so cosmetic shops are getting hard to spread out in the market.
But MISSHA launched with special marketing and got strong position.
Brand concept
-Trust :
방송 구현
그룹역량 활용한 Area-Marketing 강화
●WIN-WIN실천
우수 협력업체 발굴/육성
더불어 성장하는 Partnership 구축
깨끗하고 투명한 거래관행 정착
●독자적기업문화창조
끊임없이 탐구하는 조직분위기 조성
On-Line業 에 맞는 창의적, 도전적 인재 육성
자율/책임 경영의 사업부제 조기정착
shopping site in the fall of 1999, racking up 700,000 visitors and 5 million page views every day. During the third quarter of 1999 alone, it attracted 314,000 new customers. CDnow is currently the most powerful on-line music brand; in February it surpassed Amazon.com as the leader in total on-line buyers with more than 1million a day.
The company was one of the first to develop a multifaceted
shops for CDs, stationaries, cafe and place for customers reading books. It makes kyobobooks not just only bookstore but place offering entertainment. These are designed with the flow of customers movements.
3. Purchasing management : Outsourcing
Kyobobooks are focusing on service, not publishing. Thus, publishers outsource sales to Kyobobooks and Kyobobooks sell books in their stores. Bi
Analysis of Auction & Interpark
오픈 마켓이란 누구나 웹사이트 회원 가입만으로 개인/사업자 등 모든 사람들이 판매자 및 구매자가 될 수 있는 e-market place 공간을 말함
인터파크는 종합 쇼핑몰로 현재는 오픈 마켓 시장에도 진출하였으며, 온라인 쇼핑몰에서 최초로 ‘무료 배송’ 서비스를 실시